Loop and Ulta are doubling down on their relationship to reduce beauty waste, introducing “a new way to shop without the waste.” Customers across the United States can now shop online at loopbyulta.com for beauty and personal care products in durable, sustainable packaging that will be refilled and reused.

When placing an order, Loop shoppers pay a deposit on each package, which is fully refundable upon return. After use, consumers simply place empty packages back into the exclusively designed tote and schedule a free pickup online. When Loop receives the empty packages, they are cleaned and sterilized for reuse.

“Rethinking packaging provides the industry with the opportunity to develop new, luxurious designs that are also sustainable,” said Tom Szaky, founder and CEO, Loop and TerraCycle. “Consumers are increasingly asking for more environmentally responsible options in this category and this collaboration provides them with a solution that is simple and convenient.”

“As the nation’s leading beauty retailer, we have a responsibility to continuously improve and bring innovative solutions forward for the industry,” said Dave Kimbell, President, Ulta Beauty. “As we work to deliver more informed, conscious product choices to our guests, this first-of-its-kind partnership with the pioneers at Loop is an exciting step on our journey. We look forward to seeing our guests embrace Loop by Ulta Beauty as we all work together to create a lasting legacy for our world.”